Hand Addressed Mail Grabs

The Readers Attention

1. Hand Addressed Mail Gets Read

Each day, millions of us sort through our direct mail. The average person takes 5 seconds to decide if an envelope is worth opening. With hand addressed mail, you have a powerful advantage during that moment of judgment. Handwritten mail messages get opened.

2. Customers Receive a Personal Touch with Hand Addressed Mail

Few things offer a more personal touch than a handwritten message. Whether you send a “Thank You” card, an invitation, or a fundraising request – hand addressed mail makes the recipient feel valued.

3. Stand Out from the Competition

Which would grab your attention – a laser-printed envelope with a bar coded label OR an envelope with your handwritten address and a colorful, first-class stamp?  Since few marketing messages today include

a human element, hand addressed mail stands out.

4. Higher Response Rates from Creative Mailings

Millions of dollars are wasted each year on ineffective direct mail campaigns. While there are many factors that can contribute to these wasted funds - one thing

is for sure. If the mail isn’t opened, the mail isn’t read. Handwritten mail gets opened and will give higher response rates than laser printed text.

5. Improve Your Return on Investment

Tight budgets require a close eye on return on investment. Handwritten mailings guarantee higher response rates – which means higher return on investment.

6. See Real Results from Your Efforts

Your time is valuable. If your mailings are never opened, why spend hours pouring over each phrase, comma, and bullet point?  Getting back to the basics of handwritten mail will guarantee that your direct mail marketing pieces get opened and ensures that your time and money is well spent.

Check out Specialized Mailing Services P4TM process employing tactics to reduce hand addressing time through technology.

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Specialized Mailing Services Incorporated. Located in the heart of Huntington Beach, California, SMS facilities are geographically situated within arms length of all sub-services required to get our personalized direct marketing mailings to their destinations with precision delivery!

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specialized mailing services, inc. • 7691 woodwind drive • huntington beach • california • 92647

714-274-2284

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Hand addressing direct mail marketing creates higher opening rates, communicates a “personal touch”, stands out from other direct mail and creates higher open rates ultimately resulting

in a higher direct mail marketing return on investment.

Research has found that nearly 100% of all hand addressed delivered

direct mail gets opened compared to only 14% of direct mail that is machine addressed or labeled.  Another key factor in getting your direct mail opened is the postage.  A live first class stamp or commemorative postage can assist in boosting the opening rates of your direct mail campaign as opposed to metered mail or bulk mail with bar codes.

Contact SMS for a Hand Addressed Mail Quote on your next direct mail marketing campaign.