Ask yourself a few questions before you get started with direct mail marketing, using newspaper tear sheets or magazine tear sheets.

1. • What’s my budget?
   

1. • Who’s your audience?
   

1. • Have you built a direct mail list or do you need to build, buy or rent a mailing list?
   

1. •What paper selections and creative designs will make it difficult for a customer to say no?
   

1. • Can you design eye-catching designs, creative graphics and write compelling copy for the direct mail piece?
   

1. • What is your strategy beyond this mailing? Online? Offline?
   

or...stop right there and calm yourself by calling Specialized Mailing Services to ask them about their creative design services, copywriting and turn key direct mail marketing solutions and services.

Simple Direct Mail Ideas

To Keep In Mind

1. • To create a successful direct mail piece that gets opened -              
   

Personalization is Key!

When targeting your mailing list be sure to query the following information:

1. ★- The person's Full Name
   

2. ★- Complete Address & Zip Code
   

3. ★- Telephone Number
   

4. ★- Gender
   

5. ★- Occupation
   

6. ★- Date of Birth
   

7. ★- Hobbies, marital status, children, income, if applicable
   

8. ★Email address
   

1. • Create a CALL TO ACTION! Write a crisp, clear and simple direct mail message that invites your audience to act on the offer.
   

1. • Make sure to feature your brand (Logo), website and contact information prominently.
   

1. • Include interesting and unique photos from your digital camera or purchase stock photography.
   

1. • According to the Direct Marketing Association, it now takes a minimum of nine touches for a prospective client to remember your name.