Direct Mail Marketing,Newspaper Tear Sheets,Magazine Tear Sheets,Hand Addressing,Creative Direct Mail,Graphic Design,Fulfillment,Printing,Creative Marketing

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Hope you’ll join us!

reaching consumers through innovation.

specialized mailing services, inc. • 17451 nichols lane unit j • huntington beach • ca • 92647    

714-274-2284 • 888.444.2284

specializedmailing.com

 

Specialized Mailing Services, Inc. involves the support of strategic direct mail partners that offer full creative graphic design, printing services, bindery services, audio CD’s and Video/DVD production and duplication. Specialized Mailing Services is a true one stop direct mail shop for all of your direct mail marketing needs.


* Newspaper Tear Sheets and Magazine Tear Sheets

  1. *Multi-Media Package Assembly

  2. *DVD Production • Video Production

* Direct Mail Hand Addressing

* Hand Personalized Direct Mail Notes and Letters

* Personalized Direct Mail Laser Letters

* Custom P4™ Processing

* Commemorative First Class Postage

* State of the Art Inkjet Direct Mail Addressing

Specialized Mailing Services, Inc.

Specialized Mailing Services, Inc.
Phone 714-274-2284 

Alice Mishica
alice@specializedmailing.com

Carey Carstens
Sales & Marketing
carey@specializedmailing.com

Graphics Department
smsgraphics@specializedmailing.com

Rob Mishica 
Event Production 
Video Production
mailbag@cre8tivegang.com


mailto:AliceM@SpecializedMailing.com?subject=SMS%20Web%20Direct%20Mail%20Inquirymailto:Carey@SpecializedMailing.com?subject=SMS%20Web%20Direct%20Mail%20Inquirymailto:SMSGraphics@SpecializedMailing.com?subject=SMS%20Web%20Direct%20Mail%20Inquirymailto:mailbag@cre8tivegang.com?subject=SMS%20Web%20Direct%20Mail%20Inquiryshapeimage_5_link_0shapeimage_5_link_1shapeimage_5_link_2shapeimage_5_link_3

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Specialized Mailing Services Incorporated. Located in the heart of Huntington Beach, California, SMS facilities are geographically situated within arms length of all sub-services required to get our personalized direct marketing mailings to their destinations with precision delivery!


All rights reserved © 2012 Specialized Mailing Services, Inc.

specialized mailing services, inc. • 17451 nichols lane unit j • huntington beach • california • 92647

714-274-2284










we collaborated with the gang

creative direct mail marketing that is targeted, personal, measurable, easy and cost-effective

The History Of Specialized Mailing Services, Inc. 

    Back in the early 80’s, a writer/entrepreneur who, for privacy reasons we’ll call Bob, was scheduled to speak at a seminar promoting his latest book on economics. In an effort to boost attendance, Bob took out an advertisement in a local newspaper, purchased a thousand or so copies and tore out his ad.  Bob purchased an mailing list of what he felt would be his target audience and enlisted the assistance of a friend who owned a small mailing business. Together they affixed a sticky note personally encouraging the recipient to attend the seminar, impact addressed a #10 envelope and mailed it using a live 1st class stamp.  The seminar was a huge success and Bob’s book wound up on the New York Times Best Sellers list for 9 weeks!

    This is but one of the countless ways that newspaper tear sheets have been used to promote everything from diets, mortgage refinancing, speech writing and car sales, to name a few. The infamous “Atkins Diet” was originally promoted using a newspaper tear sheet and we all know how successful that book became.

...and then along came Gary.

Newspaper tear sheet mailings have come a long way since that first seminar.  Gary Halbert, also known as the “Prince of Print” with his unique writing style and flair for thinking outside the box, took the newspaper tear sheet to a whole new level developing it into an art form.  Now newspaper tear sheets, along with hand written sticky notes, hand addressing, smaller colored envelopes that require “special” folds and even multiple stamps to comprise the first class postage, are making their way into the recipients hand and promptly getting opened… no “circular files” here.

Specialized Mailing Services, Inc., was a featured guest speaker at many of the Gary Halbert seminars that attracted the attention of super marketers Dan Kennedy, Jay Abraham, Ted Nicholas, Danny Levinas, Michael Kimball and Brad Antin. 

Specialized Mailing Services, Inc. was Gary’s private source for both his “unique” packages and newspaper tear sheet mailings. SMS has processed millions of newspaper tear sheets and magazine tear sheets over the past 25 years, in addition to newsletters, support letters and some of the craziest “grabbers” to ever enter an envelope.

“Gary somehow always managed to get me to do the seemingly impossible if not crazy, Alice said.  “Who mails dollar bills to people or wants 5,000 copies of a picture taken at the Southern most point in the US?”  Gary, that’s who”, reports Alice.

“Thinking outside the proverbial box and being able to “make it happen” is what Specialized Mailing Services, Inc. is all about. When our clients present us with unique creative mailings it becomes a collaborative and  personal challenge. It’s so thrilling when we have that “aha” moment and everything comes together. There are unlimited tweaks and twists yet to be discovered – something new every day.” After 20+ years in the direct mail business plus working with “The Prince”, I guess we should know.

In an ongoing effort to further perfect the art of newspaper tear sheets, SMS, under Alice’s leadership, has formed solid partnerships with copywriters, graphic artists, creative producers, printers, mailing list brokers and binderies making Specialized Mailing Services, Inc., truly a one stop shop for all of your direct mail needs.

So sorry, “Consumer Reports.” The “Post-it Bandit” is alive and doing quite well, thank you.

Alice may be contacted directly at 714-274-2284 or Email her  
@ alice@specializedmailing.com  
mailto:alice@specializedmailing.com?subject=Website%20Inquiryhttp://mailguru.wordpress.com/shapeimage_9_link_0