Direct Mail Marketing,Newspaper Tear Sheets,Magazine Tear Sheets,Hand Addressing,Creative Direct Mail,Graphic Design,Fulfillment,Printing,Creative Marketing
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specialized mailing services, inc. • 17451 nichols lane unit j • huntington beach • ca • 92647
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Writing Newspaper Tear Sheet Headlines
Newspaper Tear Sheets go back to the old days when stockbrokers would rip individual pages out of the S&P summary book and send them to current or potential clients. Today, savvy businesses often send “Newspaper Tear Sheets” as an effective direct mail marketing tool.
Marketing with Newspaper Tear Sheets or the infamous “J” letter makes your company and your products newsworthy with the most effective and very unique direct marketing solution ever developed. This unique marketing strategy allows you to reach targeted consumers in a bold new way by instantly creating a level of third-party credibility that cannot be achieved by any other means.
SMS collaborates with you to seamlessly create the elements need for a successful Newspaper Tear Sheet campaign. Our experienced copywriters will help you create the all important “Headline” for your Newspaper Tear Sheet that will grab your reader’s attention and draw them into your story.
Writing Newspaper Tear Sheets and Magazine Tear Sheets
We shared some of our direct mail marketing secrets and the information literally blew her away. Based on sheer excitement, Jeanna knew right then and there that she had to get an interview with me and chat about the years of direct mail experience SMS has. She stated that our cool mail ideas and direct mail expertise would provide the help needed to guide her members and small business owners with the powerful direct mail marketing tools and secrets that Specialized Mailing Services has developed.
This transcript is uncensored so you can benefit directly from the live experience of this direct mail marketing group session. The direct mail marketing topic for the call was the incredible power of magazine tear sheets and newspaper tear sheet mailings. I shared cool mail ideas, direct mail tips, tricks and techniques on how to ignite your marketing campaigns by implementing newspaper tear sheets and magazine tear sheets. You don’t want miss this!
Click Here To Read the Entire Newspaper Tear Sheet Interview Transcript
“The Power of Newspaper Tear Sheets and How
They Can Ignite The Marketing of Your Small Business”
Newspaper tear sheets
of the Rich and Famous
Ivanka Trump, a guest speaker
at the 2009 Glazer-Kenney Super Conference said, “One of the things I like to do, and this is something I’ve inherited from my family, is sending newspaper and magazine articles to family, friends and business associates that I feel they might find interest in.”
Ivanka went on to say, “My father doesn’t write letters and he’s never used email or a blackberry in his life, he doesn’t even have a computer.”
He’ll see an article in a newspaper or magazine and tear it out, if he thinks it’s informative in some way, and he’ll send it. He’s been ripping out articles and sending them to me since I was a baby, always with a handwritten note on the top.
He does this to his friends and acquaintances, as well, and it actually allows him to form great relationships with people.
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So, there you have it, Newspaper Tear Sheets and Magazine Tear Sheets are the perfect way to approach prospective and current customers. By sharing what’s going on with your business and how they can benefit from it. What a great direct mail marketing idea to add to your direct mail strategy.
by Alice Mishica of Specialized Mailing Services, Inc.
While exhibiting at a Dan Kennedy Super Conference last year, we talked with many attendees looking for direct mail marketing solutions. The SMS direct mail staff was armed with magazine tear sheets, newspaper tear sheets and unique hand addressed envelopes. As people came and went, we noticed a woman that kept strolling by, first at a fast pace, then slower, slower and final she stopped. That’s when we met Jeanna Pool of “Marketing That Works”. Jeanna shared with us that her first impression of the Specialized Mailing Services exhibit booth was “this is just goofy” but after passing by many times, her curiosity got the best of her. When she finally stopped she said, “I’ll bite, what are you guys doing?”
creative direct mail marketing, newspaper tear sheets, magazine tear sheets
that is targeted, personal, measurable, easy and cost-effective
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Specialized Mailing Services Incorporated. Located in the heart of Huntington Beach, California, SMS facilities are geographically situated within arms length of all sub-services required to get our personalized direct marketing mailings to their destinations with precision delivery!
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specialized mailing services, inc. • 17451 nichols lane unit j • huntington beach • california • 92647
714-274-2284